Project Initiation Document

A week has passed and the submission date to deliver the first piece of my Production Lab puzzle has arrived.

In the early stages of this class I thought of practically implementing the entrepreneurial idea I developed last semester. As I look at the magnitude and potential range of this project I get both inspired and daunted.

My project is based on the idea of creating exciting, action\adventure sports videos. I can't make my own because I'm not a full time action sports athlete, so that means I need clients. People, or groups of interest that'll want to use my services as a videographer to record their activity (or service in the case of a company) for advertisement, reference or simply as a souvenir.

To test this idea I analyzed a few possible outdoor activities groups across Birmingham. After looking at their online profile, I identified one that could potentially be a good place to start: Ackers Adventure, on Golden Hillock Road, in Sparkbrook, Birmingham.

The plan will be to develop a collaboration where the outcome will benefit all parties: advertisement and exposure for the group, active participation and learning for the kids involved, and to my professional development and establishment as a videographer and producer.

P.I.D.

Project Summary


"Project D4RE! is the creation of an action\adventure sports video production company. It's focus is to empower outdoor activities program providers with the ability to record their enterprise and to incorporate video production learning as part of their services.
For the purpose of this course however, the project will be focused on the creation of one or more video features for Ackers Adventure and their clients.
The terms of this collaboration and the nature of its outcome is in development."

Project Context

"The pertinence of this project benefits all participants involved, at different levels.

For Ackers Adventure its an opportunity to have a promotional video made for them at very low or no cost, raising their online profile and possibly attracting more clients and revenue.

Being a charitable and community based organization, it'll also bring awareness to youth groups, charity fundraising events, after-school programs\clubs, etc.

To the adventure and outdoor sports industry its a chance to promote what is being done in and around Birmingham.

To myself, it'll be a chance to gain practical experience at a corporate level and to work with children in an area that I'm passionate about. The possibility of contributing to a charitable organization is also very gratifying."

Objectives


"Produce one or more videos suitable for commercialization and\or online distribution.

Promote Ackers Adventure.

Increase my online portfolio and enhance my professional development.

Project will serve as a test run for the its mother entrepreneurial endeavor, 'Project D4RE!'."

Project Approach


"Agree and establish a final plan delineating terms of partnership and desired outcome.

Cast participants for interviews\activities and recruit video production crew members.

Organize production team, filming dates and A\V script.

Actively oversee production and post-production.

Distribute and promote content online.

Feedback report, final debrief."

Partnerships


"Ackers Adventure staff will help with logistics and human resources management for the activities on schedule plan.

BCU colleagues will help with video production.

Potential partnerships with youth groups to be announced."

Risks


"Lack of compelling footage -- extend production dates.
Lack of interest by client or online market -- innovative and creative production style; strong marketing strategy.
Incompatible production dates -- improve management flexibility and effectiveness.
Physical risks inherent to action\adventure sports video production -- detailed plans of action and safety plan."