A week has passed and the submission date to deliver the first piece of my Production Lab puzzle has arrived.
In the early stages of this class I thought of practically implementing the entrepreneurial idea I developed last semester. As I look at the magnitude and potential range of this project I get both inspired and daunted.
My project is based on the idea of creating exciting, action\adventure sports videos. I can't make my own because I'm not a full time action sports athlete, so that means I need clients. People, or groups of interest that'll want to use my services as a videographer to record their activity (or service in the case of a company) for advertisement, reference or simply as a souvenir.
To test this idea I analyzed a few possible outdoor activities groups across Birmingham. After looking at their online profile, I identified one that could potentially be a good place to start: Ackers Adventure, on Golden Hillock Road, in Sparkbrook, Birmingham.
The plan will be to develop a collaboration where the outcome will benefit all parties: advertisement and exposure for the group, active participation and learning for the kids involved, and to my professional development and establishment as a videographer and producer.
P.I.D.
Project Summary
"Project D4RE! is the creation of an action\adventure sports video production company. It's focus is to empower outdoor activities program providers with the ability to record their enterprise and to incorporate video production learning as part of their services.
For the purpose of this course however, the project will be focused on the creation of one or more video features for Ackers Adventure and their clients.
The terms of this collaboration and the nature of its outcome is in development."
Project Context
"The pertinence of this project benefits all participants involved, at different levels.
For Ackers Adventure its an opportunity to have a promotional video made for them at very low or no cost, raising their online profile and possibly attracting more clients and revenue.
Being a charitable and community based organization, it'll also bring awareness to youth groups, charity fundraising events, after-school programs\clubs, etc.
To the adventure and outdoor sports industry its a chance to promote what is being done in and around Birmingham.
To myself, it'll be a chance to gain practical experience at a corporate level and to work with children in an area that I'm passionate about. The possibility of contributing to a charitable organization is also very gratifying."
Objectives
"Produce one or more videos suitable for commercialization and\or online distribution.
Promote Ackers Adventure.
Increase my online portfolio and enhance my professional development.
Project will serve as a test run for the its mother entrepreneurial endeavor, 'Project D4RE!'."
Project Approach
"Agree and establish a final plan delineating terms of partnership and desired outcome.
Cast participants for interviews\activities and recruit video production crew members.
Organize production team, filming dates and A\V script.
Actively oversee production and post-production.
Distribute and promote content online.
Feedback report, final debrief."
Partnerships
"Ackers Adventure staff will help with logistics and human resources management for the activities on schedule plan.
BCU colleagues will help with video production.
Potential partnerships with youth groups to be announced."
Risks
"Lack of compelling footage -- extend production dates.
Lack of interest by client or online market -- innovative and creative production style; strong marketing strategy.
Incompatible production dates -- improve management flexibility and effectiveness.
Physical risks inherent to action\adventure sports video production -- detailed plans of action and safety plan."
Friday, February 15, 2013
Monday, February 11, 2013
Production Lab - Let's begin!
The second semester is on its way and a lot of new projects are on the horizon!
For one of my new courses (MED7022S2 Production Lab) I was invited to start an online diary. Well, I reckon I'll use this blog here.
Here's a brief introduction to what I plan to do:
After the challenging but enlightening Enterprise course, I thought of continuing with the idea of a video production company specialized in action\adventure sports.
However, I came to the realization that I'm no business man. I love video, I love nature and I love sports. That's how my idea for project D4RE! came about. I can visualize this idea's potential (case study: Camp Woodward), which empowers outdoor activity doers with the possibility of having a personal action video made for them, and\or learn how to create their own.
For the first stage of this project, I'll have to build my own portfolio of action sports videos.
Wish me luck!
Supersonic Music Festival
Back in October of last year I volunteered as a film crew member for HTF Media, to cover the Supersonic Music Festival held annually at the Custard Factory in Digbeth, Birmingham.
It turned out to be an awesome festival and one of the most gratifying experiences I had filming.
With so many projects at hand since then, I haven't had the chance to edit my own cut of the festival, but here's a version by HTF Media's Matt Taylor.
As you can see from the clip, this is a really eclectic and alternative kind of festival. From a band who uses toys to make music (Modified Toy Orchestra) to a man producing the most intense sounds with a piece of glass (Lucas Abela aka Justice Yeldman), which he bites and breaks mid show, the festival will push your perception of sound and music to the max.
Also worth pointing out is Dylan Carson. One of the stories going around was that Dylan was Kurt Cobain's very close friend and actually sold the shotgun that Kurt, allegedly, used to kill himself with. That surely grabbed my interest! Sorry if its not true Dylan, I'm just saying what I was told. Great show by the way!
Anyway, the atmosphere at the festival was so liberating that I found myself enjoying performances and types of music that I wouldn't normally even think of listening to. Definitely an experience to repeat.
I'll post my own edit soon. Vibrations!
It turned out to be an awesome festival and one of the most gratifying experiences I had filming.
With so many projects at hand since then, I haven't had the chance to edit my own cut of the festival, but here's a version by HTF Media's Matt Taylor.
As you can see from the clip, this is a really eclectic and alternative kind of festival. From a band who uses toys to make music (Modified Toy Orchestra) to a man producing the most intense sounds with a piece of glass (Lucas Abela aka Justice Yeldman), which he bites and breaks mid show, the festival will push your perception of sound and music to the max.
Also worth pointing out is Dylan Carson. One of the stories going around was that Dylan was Kurt Cobain's very close friend and actually sold the shotgun that Kurt, allegedly, used to kill himself with. That surely grabbed my interest! Sorry if its not true Dylan, I'm just saying what I was told. Great show by the way!
Anyway, the atmosphere at the festival was so liberating that I found myself enjoying performances and types of music that I wouldn't normally even think of listening to. Definitely an experience to repeat.
I'll post my own edit soon. Vibrations!
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